United States World War II Propaganda: Images
Posters
During World War II, posters were the most common form of propaganda used by the United States. These posters used several different themes to extensively promote support for the war, including hatred for the enemy, support for America's allies, secrecy, heroism, recruiting, conservation of materials, war production, woman power, and the sale of War Bonds. In order to appeal to the emotions of Americans, a number of techniques were used in designing the posters, such as name calling, glittering generalities, transfer, testimonial, plain folks, card stacking, and bandwagon. Below are examples of each technique.
Name Calling
The use of negative words and images to create fear, hatred and prejudice towards an enemy. Sarcasm and ridicule are often employed.
Glittering Generalities
Using vague statements that create a positive emotional response from the viewers. The words usually appeal to ideas such as freedom, family values, honor, glory, patriotism, and desire for peace. The slogans express a positive meaning, but can't be proved true because the statements are so general that they really don't say anything.
Transfer
Linking something the audience likes or respects with an item or idea to generate positive feelings for it. Symbols are often used to stir up emotions and win approval.
Testimonial
The use of a famous person to endorse a product in hopes that the intended viewers will follow their example.
Plain Folks
The use of everyday people to sell a product or idea. "Plain folks" were intended to relate to the common person and so they could see them as similar to themselves.
Card Stacking
Involves only presenting facts that support the intended viewpoint and emitting information about potential problems.
Bandwagon
An appeal to the viewers to follow the crowd because everyone else is doing it.